LANGUAGE MEANS ENHANCING THE PRAGMATIC POTENTIAL IN NEWSPAPER HEADLINES (ON THE EXAMPLE OF THE AKTOBE NEWSPAPER EVRIKA)
DOI:
https://doi.org/10.48371/PHILS.2024.3.74.014Keywords:
pragmalinguistics, media text, newspaper headlines, precedent phenomena, wordplay, pun, graphical puns, phonetic punsAbstract
The article investigates linguistic means used in newspaper headlines to enhance the pragmatic effect. The purpose is to identify linguistic means in the headlines of media texts to influence the reader pragmatically. The relevance of the article is explained by the need for a deeper study of communication process aimed at a reader, since currently in the global scientific community there is increased attention to the pragmatic aspect of the linguistic means’ use. The scientific and practical significance of the article is reflected in a number of specific theoretical generalizations, in particular the influencing characteristics of newspaper headlines to describe the mechanism for implementing a pragmatic situation. The novelty of the article lies in the fact that for the first time the linguostylistic and linguopragmatic features of media texts of the Aktobe region were studied and described.
The complexity of research led to the use of a number of methods. The traditional descriptive method was used and methods of generalization and classification were applied in the process of analyzing linguistic tools that affect the audience.
The value of the work lies in the fact that the description of the pragmatic potential of a newspaper headlines can contribute to similar studies in the future as well as the possibility of using the conceptual apparatus in courses on journalism, linguistic pragmatics, lexicology, stylistics, cultural linguistics, media marketing, etc. The work also makes a certain contribution to the formation of a system of methods and techniques in media linguistics.
In the article, following results were obtained: after a full review of all headlines in the Aktobe newspaper «Evrika», they were divided into 4 groups according to the sources of precedent texts. In addition, the details of wordplay in newspapers were shown; graphic and phonetic word games have been identified.
