COMMUNICATIVE STRATEGIES IN THE TEXT OF FAIRY TALES ABOUT ANIMALS

Abstract

This article discusses communication strategies and tactics implemented in Kazakh folk tales about animals. The result of the analysis of fairy-tale texts showed that the communicative strategy occupies a dominant place in the form of dialogue. The purpose of the research article is to determine the ways of developing communicative strategies and tactics in the text of fairy tales about animals. The scientific and practical significance of the article is manifested in the analysis of fairy tales about animals and the identification of five different tactics of communicative strategy. General scientific and special linguistic research methods were used in the research methodology. Within the framework of the methods of synthesis, observation, analysis, descriptive, contextual-interpretive, and conversion analysis, communicative strategies in fairy tales about animals are defined. Fairy tales about animals were considered by the theories of V. Ya. The concept of a communicative strategy is based on the opinions of O. S. Issers, and E. P. Ilyin. Based on the study, the following five different tactics in communication strategy were identified: assessment, praise, suggestion, persuasion, request. At the same time, five different tactics are used even during the peculiarities of fairy-tale characters in building a dialogue. One of the main and most important communication strategies is the assessment category. Considering this concept, as communicative strategies, we understand it as a set of speech actions that have an expressive purpose, based on the expression of feelings and communicative attitudes of the speaker about positive/negative actions, phenomena, and objects that contribute to the implementation of assessment strategies. Thus, the subject of assessment of the tactics of praise in fairy tales about animals is the moral and mental qualities of a person, actions, appearance, or behavior of a person. The practical significance of the results of the research article in the field of philology clarifies the concepts of communicative strategy in fairy tales and tactics among fairy-tale characters.