FUNCTIONAL-PRAGMATIC AND INTERCULTURAL-COMMUNICATIVE PARAMETERS IN THE TYPOLOGY OF BUSINESS COMMUNICATIONS

Abstract

This article considers the ways and possibilities of developing typologies for the category of business communication. The aim of the article is to identify the criteria for the typologization of business communication. It should be noted that typology in business communication is intended to determine the communicative-contextual environment and conditions of negotiations that require the accommodation of the participants. In this aspect, this article is a logical continuation of the scientific-theoretical and paradigm-based interpretations of the concept of communication, which is quite fully used in the analysis of business discourse. In this regard, the authors solved the following tasks: to determine the criteria for ranking types and subtypes of professional and business communication and to classify and structure them to adapt the sociopragmatic typology of business communication with the so-called sociopragmatic intercommunicating principles. To solve these tasks, the modification of cognitive-pragmatic technology was studied, which includes the components of Relational Pragmatics (RP) in the assessment, such as participants, language, and context. The study and analysis of these aspects enabled us to analyze the intercultural business communication strategy, which is a more significant and effective new construct than the sum of its constituent components beyond integrative functioning. Such methods as case study and critical analysis were utilized during the research. The scientific novelty of the research lies in the fact of defining the categories of business communication. The theoretical significance of the article is underlined by revealing business-communication classification criteria from different scholars’ points of view. The practical significance lies in the possibility of using the research results in teaching business communication and relational pragmatics.