TRANSFORMATION OF LITERATURE GENRES ON THE INTERNET (on the example of Kazakh authors)

Abstract

This article discusses the genre typology of online literature based on works of art by Kazakh authors published and promoted on Internet platforms and social networks. The purpose of the article is to identify modifications of traditional genres in the online environment. Therefore, the main direction is to describe the subgenres that have arisen between traditional book-format literature and digital literature. Studying the transformation of literary genres on the Internet is relevant for understanding the evolution of literature under the influence of technologies and expands theoretical knowledge about Internet literature. In the course of the study, such scientific methods were used as an analysis based on comparative historical, typological, hermeneutic, cultural and historical methods of works of Kazakh literature published in electronic resources and an analysis of the factors that subject to the transformation of the genre and types of canonical genres was also carried out. As a result of the study, an assessment was made of the state of formation and development of developing electronic literature in Kazakhstan, and specific aspects of online literature were identified. Internet platforms where domestic authors are published were analyzed. It was concluded that the state of development of the modern literary process led to the assumption that, over time, several new types and genres of literary works are being formed on the Internet. It has been established that although samples of traditional literature in the Kazakh language are actively published on the Internet in the form of electronic versions, new technologies and the Internet have remained relatively the exact structure of works. The topic of Internet literature is very well developed and researched in Western and European countries. The value of this study is determined by the fact that a broad analysis of literary genres on the Internet was carried out using the example of domestic authors. The study's practical significance lies in using its results for the development of educational programs and the popularization of Kazakh literature on the Internet. The results of this study make it possible to use the obtained theoretical results and the collected material in the courses of modern literature and the media sphere.