CAUSES OF LANGUAGE CHANGES IN COMMUNICATION

Abstract

This study aims to study the influence of the linguistic and social factors on changes in linguistic communication for a social context. The article examines the factors influencing the choice of words, social environment and speech behavior, characterizes the analysis of language as a socio-cultural phenomenon, as well as the use of the first and second languages, since the social context is a key element of this process. The social, cultural and psychological rules in society influence the worldview of people, changing the model and structure of the language. There were argued linguistic and sociolinguistic variations and factors of communication models. With regard to the continuous advancement of human civilization and the differentiation of people’s status and interaction, the findings can raise awareness of language variation caused by various social factors, as well as the influence on the language development. The article analyzed the opinions about sociolinguistic variations and factors of communication models.