IDENTIFICATION OF MODERN TRENDS IN THE PERCEPTION OF THE NOTION "VALUE" IN THE KAZAKHSTAN SPACE

Abstract

This study examines the importance and significance of the notion of "value" in the language and culture of the people. The purpose of the study is to study various definitions and interpretations of the notion of "value" in different linguistic cultures for a deeper understanding of the trends in the perception of this concept in modern Kazakhstani society. The scientific novelty of the article lies in the fact that it represents a comprehensive study of the notion of "value" in the context of Kazakhstani culture and society. This study is unique, as it is based on a comparative analysis of various linguistic and cultural approaches to the understanding and interpretation of "value". This approach allows you to get new and deep insights into the understanding of cultural values and their impact on modern Kazakhstani society. This article presents an analysis of explanatory dictionaries for the definition of "value". The definition of "value" is given as a significant aspect in different peoples. Values are an important element of social life and reflect the basic norms and principles that guide society. The author considers linguocultural values as significant elements of culture necessary for understanding the relations within society, the mentality of the people and its history. In the course of the study, in order to understand the main trends associated with the perception of the notion of "value" in modern Kazakhstani society, an associative experiment was used to analyze the value orientations of the participants. To identify primary information, one of the empirical methods is used, such as a questionnaire, based on direct interaction with respondents. The results of the analysis carried out allow us to draw some particular conclusions of interest. Modern trends in the understanding and perception of values are reflected in a number of changes taking place in the social, cultural and ethical spheres.