THE LANGUAGE OF ADVERTISEMENTS AND DISCOURSE ANALYSIS OF THE SLOGANS OF DOMESTIC COMPANIES
DOI:
https://doi.org/10.48371/PHILS.2020.59.4.001Keywords:
advertising, text, slogan, discourse analysis, lexical units, stylistic techniques, KazakhstanAbstract
The article is devoted to the peculiarities of the advertising text, since the development of a well-composed advertising text is one of the sources that can lead to the prosperity of the Motherland. During the study, a discourse analysis of advertising texts of domestic producers of the 21st century, their emotionally expressive slogans (slogans) was carried out. Stylistic techniques, lexical and morphological features, as well as elements that play a key role in the advertising text are considered.
