NATIONAL CHARACTER OF THE VOCABULARY OF MATERIAL CULTURE IN MEDIA TEXTS FOR CHILDREN

Abstract

It can be said that oral language is a mirror of spiritual and material culture, history and the whole existence of each nation. Whatever the nation, its secret is hidden in its language, its roots are intertwined with the historical path of the ethnic group over the millennia, with the culture and worldview that it created with its own hands, mind and consciousness in its everyday life. The article examines the national character of the vocabulary of material culture in media texts for children in the Kazakh language. The aim of the study is to identify thematic groups of material culture data in children's media texts and describe them from an ethnocultural-semantic point of view. When analyzing the vocabulary of material culture in media texts for children, linguistic facts were taken from materials of domestic Kazakh-language television programs. The study used combinatorial integrative methods, such as the interpretation method, lexical-semantic analysis and content analysis. The article concludes that when studying the vocabulary of material culture in children's media texts, the language structures that allow a nation to see the world through the eyes of this nation are modeled by Kazakh national knowledge and traditional way of life and are represented through concepts encoded with national characteristics. The main results and conclusions of the study can be used in conducting scientific research in the field of «Linguistics and Cultural Studies», teaching courses in higher education institutions in such disciplines as «Linguistics and Cultural Studies», «Lexicology of the Kazakh Language», and writing teaching aids.