TRANSLATION STRATEGIES OF POLITICAL MEDIADISCOURSE

Abstract

This article analyses political communication and translation strategies of political discourse. Social media has become an important tool for political communication. Politicians have embraced different media platforms to dominate in power contest by shaping perception of their political image. Twittering is one of the effective way of expressing thoughts, promoting ideas, discussion of sensitive issues. English is universal language for tweets and translation of instant messages is quick way to spread information and increase awareness on political and social changes. This article examines linguistic features of tweets and their translation into Russian. The need of extended research in the field of translation of social media content identify the main purpose of research which is based on analysis of effective translation techniques that ensure adequate translation of tweets from English into Russian. Content analysis was employed to describe distinctive features of political and mediadiscourse. Results of translation analysis identify the role of translation in regulation of international relations as well as the relevance of translator’s background knowledge on communicative situation in establishing successful cross-cultural communication. Results of the research can contribute to the further investigation of translation in social media and be used in Media Studies, International Journalism and International Relations