COMMUNICATION STRATEGIES IN POLITICAL INTERVIEWS (BASED ON AN INTERVIEW WITH JOE BIDEN)

Abstract

The study considers the use of communication strategies in political interviews based on the material of the interview of the United States President Joe Biden. The use of communication strategies by Joe Biden was considered in order to correctly react to journalist criticism and assert the position of official authorities on the situation with the withdrawal of American troops from Afghanistan. The aim of the research is to analyze the strategies and tactics used by the interviewee, the language means of their implementation. The article considers that the common reaction of politicians to criticism from a journalist is avoiding an answer with the help of certain communication tactics.

Scientific and practical significance of the research can be a contribution to the study of communication strategies and tactics in political communication and the development of the methodology to the mechanism for implementing communication strategies study. The methods of contextual analysis and pragmalinguistic analysis were used to analyze certain language means on the certain context and to find out interrelation of linguistic forms and pragmatic factors.

The analysis found that the President skillfully used three set of communication tactics of avoiding an answer strategy including justification and contesting, tactics of shifting the emphasis, softening the categoricalness of the answer, generalization, appeal to the emotions of the addressee and indicating a solution to the problem tactics as an instrument for reaction to criticism to avoid answering and establish cooperation as well as facilitate communication with the interlocutor. The practical value implies the use of its main conclusions for research in the field of political discourse and in the practice of university discipline such as Political linguistics.