LINGUISTIC MEANS OF CREATING THE IMAGE OF A DOCTOR IN THE MEDIA

Abstract

This article examines the features of the use of linguistic means in constructing the image of a medical worker in the mass media.

To date, the media is full of abundant information about medicine, the health worker, too. However, the collective picture of the doctor, which is formed abroad and in the domestic media varies to a certain extent. This article explores the linguistic diversity of the media language when composing the image of a medical worker, as well as what kind of idea is formed by consumers of media content in Kazakhstan and abroad. This study is relevant today, since modern Kazakh linguistic science needs a comparative analysis and study of linguistic aspects within the framework of medicine at the junction of several pieces of cultural diversity. Also, the research taken is relevant primarily due to the change in the system of views on medicine in general.

In the course of the work, a stylistic analysis of news articles from English and Kazakh sources was carried out. The main prerequisite for the choice of news articles was the fact that modern society consumes information through news and newsreels, which are the dominant media at the moment and, as a result, have an impact on people's consciousness. The output of the study can be applied in the field of linguistics, primarily domestic, as a result of which a textbook with the same name can be collected and published.