PRAGMATIC ADAPTATION OF TERMS IN SPECIAL TEXT TRANSLATION

Abstract

The article examines popular science texts as a type of specialized discourse with a special functional style that combines cognitive richness and accessibility for a wide audience. The aim of the study is to identify the need for pragmatic adaptation of terms when translating popular science texts in a special field, taking into account the background knowledge of the target audience and the communicative norms of the target language. The main directions and ideas of the study include the analysis of a popular science text and its translation, identifying typical difficulties in conveying terms, studying the techniques of pragmatic adaptation (omission, specification, descriptive translation), as well as identifying the influence of background knowledge and linguistic competence of the reader on the perception of the translation.

The scientific and practical significance of the work lies in the fact that a comprehensive study of the pragmatic adaptation of terms in specialized texts has not been conducted previously. The work expands the understanding of the specifics of translating popular science discourse and can be used for educational and translation purposes. The research methodology includes qualitative analysis of the original and translated texts, corpus analysis, analysis of lexical-semantic transformations, as well as a sociolinguistic survey (n=64) aimed at determining the level of perception of terms by the target audience. The study revealed that some geological terms do not have established equivalents in Russian, which requires pragmatic adaptation. Translation errors caused by literal reproduction of polysemic terms were recorded. The findings confirm that effective translation of popular science texts requires not only lexical accuracy, but also consideration of the pragmatic focus of the text.

The value of the study is that the authors for the first time systematically considered the translation of popular science texts in the field of geology through the prism of the cognitive-pragmatic approach. A contribution was made to the development of the theory of pragmatic equivalent and translational adaptation of special terms. The practical significance of the work lies in the possibility of applying the results in the practice of training translators, developing teaching aids for translating popular science texts and improving translation strategies in the field of terminological adaptation.