THE ENGLISH EFFECT: HOW MEDIA TITLES AND ANGLICISMS SHAPE KAZAKH YOUTH PERCEPTIONS OF LANGUAGE AND CULTURE

Abstract

This study examines the growing influence of English as a global language on non-English-speaking societies, focusing on Kazakhstan. In the era of globalization, the widespread presence of English-language media titles and anglicisms in Kazakhstani media has significantly affected youth linguistic practices, cultural values, and identity. The research aims to determine how such media titles and the use of anglicisms shape Kazakh youth’s perceptions of their language, identity, and culture, as well as the extent to which English influences their linguistic habits, cultural orientations, and attitudes toward globalization. A mixed-methods approach was applied, combining a quantitative survey of 35 participants aged 28–33 and qualitative interviews with 15 respondents. The survey explored exposure to English-language media, frequency of anglicism usage, and attitudes toward cultural identity, while interviews provided deeper insights into personal experiences. A content analysis of television programs, online news, and social media platforms was conducted to identify trends in the use of English in Kazakhstani media. The findings contribute to sociolinguistics and cultural studies by showing the dual role of English as a tool for global integration and as a factor influencing national language preservation. The study’s implications can guide policymakers, educators, and media professionals in balancing international openness with the protection of Kazakh linguistic and cultural heritage.