THE ROLE OF THE LANGUAGE OF RADIO AND TELEVISION BROADCASTING IN THE FORMATION OF ANGLICISMS

Abstract

The article is devoted to the study of the role of the language of radio and television in the formation of Anglicisms. The relevance of the article lies in the fact that English words are used more intensively every year in domestic radio and television programs. The purpose of this article is to determine the role of the language of radio and television in the formation of Anglicisms. The main object of the study is Anglicisms in radio and television texts. The subject of the study is the role and influence of Anglicisms in the texts of Kazakh radio and television programs. The scientific value lies in the fact that this research contributes to determining the influence and role of the language of radio and television programs in the formation of Anglicisms. The practical significance of the article lies in the fact that the results of the work give impetus to further study of this problem. The main hypothesis of the article is that Anglicisms are introduced into the language of radio, TV shows in order to attract the attention of the viewer or listener. In this regard, Anglicisms are being formed. In the course of writing the article, the main problem in the study of determining the role of the radio language, theology in the formation of Anglicisms, is not sufficient knowledge and dissemination of this topic in the Kazakh scientific literature. As part of the insufficient study of this topic, the purpose and objectives of the work were determined. Accordingly, the definition of the meaning of the word "Anglicism" is given. At the same time, describing the linguistic features of Anglicisms, questions were revealed about the assimilation of these words in the language, their compliance with grammatical and phonetic norms, changes in meaning, what results can lead to in the vocabulary of the recipient's language. The results of the study include the definition of the role of the Kazakh language of radio and television in the formation of Anglicisms.