LINGUCULTURAL ASPECTS OF TRANSLATION OF ADVERTISING TEXTS FROM CHINESE TO KAZAKH

Abstract

With the development of market economy and globalization, advertisement has become more and more important, and meanwhile, it is an indispensable part in people’s daily life. Therefore, the translation of advertisement has attracted a lot of attention of domestic and foreign experts and scholars. A variety of research has been done on it. However, there still exist many problems in the advertisement translation. As a product of culture, advertising can more directly show the relationship between language and culture, therefore advertising language is an art form with strong cultural background and influenced by the tendency of the times as well.