ETYMOLOGY OF IDIOMS IN BUSINESS COMMUNICATION

Abstract

This article discusses the etymology of the idioms most frequently used in Kazakhstani business discourse, which appeared as a result of the development of Kazakhstan's external economic relations with many countries of the world. The purpose of the study is to substantiate the importance of studying the origin of idiomatic expressions, since there is no doubt that the information with which a person has cognitive and psycho-emotional associations is best remembered. The scientific significance of the article is manifested in an attempt to select idioms frequently used in business discourse, with their semantic characteristics and history of origin. The novelty of the study lies in the attempt to develop a classification of business idioms based on their etymology. The practical significance of this work lies in the fact that knowledge of the etymology of set phrases can contribute to the high quality of translation, their skillful use in business communication, better memorization of them, and, no less important, bringing the student closer to the culture of native speakers and their history. To achieve the goal, scientific methods were used as a method of collecting theoretical material, a method of descriptive analysis of idioms, a comparative historical method, etc. The results of the study are a contribution to research in lexicology and phraseology. The conclusions drawn during the study can be useful in studying the etymology of English business idioms and their translation equivalents into Russian. The value of the conducted research lies in the classification of the origin of business idioms and their connection with the fields of human activity. In the course of the study, the issue of idiomatization of phraseological units was raised. It should be noted that the study of etymology makes the process of learning a language an exciting activity that entails replenishment of background knowledge, helps to broaden one's horizons and develop flexibility of thinking. Having idioms in your vocabulary speaks of high language proficiency, and no matter how hard we try to avoid using them in speech, we somehow come across them when reading articles in newspapers, hearing them in the replicas of movie characters, etc. Therefore, understanding these idioms and correctly interpreting them is vital.